Most people who operate their own business understand the importance of branding. The temptation may be there for small proprietorship’s to mix things together, but that can become troubling, especially during tax time. It may be a little more convenient to operate a small business out of a room in your home, but when it comes to communicating with your clients, it is important to be able to separate your family life from everything else. It is for this reason that companies choose to have a separate business email address from the one they use to communicate with friends and family.
Customers may be understanding in some areas, but a back seat full of children’s toys may not be the best way to impress a new customer, unless they happen to be operating in that kind of arena. In the same manner, when you want your customers to take you seriously, you shouldn’t send them a proposal on a napkin or a notepad that contains stains from the pizza which was consumed at lunch. Just think about how it looks professionally and take it from there.
Flow Of Information
It is called junk mail, and it can be a big problem for anyone with an email address, in fact; it is such a sizable concern that a Spam folder is usually affiliated with every email address. Your business may receive quite a bit of email at the end of the day, and although it may not be important, as a viable operation, the last thing you want to do is to divert your incoming mail to the Spam folder. With two separate email addresses the risk of confusing a potential customer with spam should not be a concern.
When a company brings someone new on staff, especially if that employee is going to conduct business in their name, they should be able to provide them with an email address. The last thing an employee should have to do is to add a personal email address to their business card. With a business email address, there will be no confusion about whether the communication is confidential to the employee or the company.
Safety and Security
Protecting the information that comes in and out of a business can be a serious challenge. In the same manner, identity theft has also been on the increase in recent years. When providing security for these two entities, the response may be somewhat different, however, companies are required to take it one step further and protect their information from their own employees. Administrative access to an email address can only be controlled if that address belongs to the business, which is a major reason why these two addresses need to be separated.