When it comes to marketing your legal business, perhaps you’ve placed advertisements in newspapers and magazines. However, you need to make sure that your advertising techniques are up-to-date and current, which means advertising online as well, if not exclusively. If you’re not on it already, create a Facebook page for your business. Not only will you have a business page to draw in visitors, but you’ll also be able to create Facebook ads. Below are a few great reasons why your legal company should get on Facebook and why Facebook ads are a critical marketing tool.
Why Should Lawyers Be On Social Media Sites In the First Place?
Contrary to popular belief, social media sites are not just used by teenagers and young adults. People of all ages and all nationalities are flocking to sites like Facebook, Twitter and LinkedIn. By becoming active on different social media sites, lawyers are giving themselves additional platforms to market their business, as well as the opportunity to reach out to a large number of people.
Social media sites also provide lawyers with the opportunity to connect with prospective clients. These sites are all about connecting and forging relationships, which is now integral to a business’ success.
What Are Facebook Ads?
Now that you’re on Facebook, there’s even more you can do that simply create a page and update it every day. By taking advantage of Facebook ads, you’ll be helping your business in a variety of different ways.
Far cheaper than Google AdWords, Facebook ads allow buyers to target their advertisement to a certain demographic, as opposed to a certain keyword. For example, a DUI lawyer in Louisiana might want to target his ads to young males in the state of Louisiana, as this is the demographic most at risk for DUI arrests.
Facebook will also allow ad buyers to choose between pay per click (PPC) adverts, or to pay when people see the ad.
What Are the Benefits Of Facebook Ads For Lawyers?
The lawyers at lawyerguide.co know that there are a host of benefits to using Facebook ads for lawyers. For starters, advertising on Facebook is very affordable. It’s also ideal for reaching a specific target audience, which is something that really cannot be done to the same extent through the print medium. Additionally, a recent survey found that web users spend 22.7 percent of their Internet time on social networking sites, which is double the amount of time spent elsewhere on the Internet. Even if visitors don’t click through to your legal website, they will still have seen the advertisement. Finally, Facebook ads are incredibly flexible: it is possible to set a daily budget, and to choose whether the ad runs continuously or whether it will only run on specific dates.
All lawyers should take advantage of the various social networking sites out there. However, in addition to making legal businesses more social and building relationships, it is also possible to make use of the marketing tools. Facebook ads are fantastic resources for any business, especially legal professionals hoping to reach a niche audience.