Today, as never before, there is a vehicle for effectively selling the products or services of a person or business. The exploding Internet environment also provides the perfect platform for general, specific or more intensely secured information to pass from one end to another in cyberspace.
However, the most important factor above everything else is simply knowing the purpose or the intent for having the website. Once this is determined, all else will follow.
The target audience is actually the focus of a designer’s intent. Having determined the intent of the website, a web author, developer or web designer must have a defined market in mind. E.g., a general market would be a children-related field. Indeed, that is a very wide-opened market; moreover, by reducing the field to let us say, early childhood education, the market has been narrowed into a niche.
However, offering advice, products and search engines within the website to visiting parents looking for early childhood information now further narrows the field; it becomes even more focused transforming into a target audience.
Basically, there are five main categories of websites available with numerous other sub-categories to be still defined and labeled.
A Business-Oriented Site
Basically, anyone desiring to sell products or services can qualify as a business site. However, there are generally other factors to be considered as well such as colors used like cold, business gray-blue or green. Also equally vital, is having an easy to navigate website design and setting the general mood or tone of the site.
They do abound on the Internet; unfortunately, most are not very good. However, they do exist to make the Internet a more interesting place to venture into and help pass the time away for those with time to spare.
This category may primarily depend on the type of organization in mind: health-related, spiritually motivated or politically minded. Health-related no doubt will have plenty of images of physicians and nurse in white. Political sites will generally have red, white and blue colors depending on the political point of view.
Information and/or Journalistic Focused Sites
These also abound on the Internet and usually are covered with late-breaking content and releases. Generally, they are run by news agencies and other sources of information; moreover, they form an ever-increasing segment of Internet sites.
Below are other vitally important tips to check when designing an effectively successful website and should be incorporated into any quality site:
- Fast, downloading pages
- Knowledge of basic SEO techniques
- Exceptional content material
- Well defined niche
- Interactive material, e.g. polls, surveys
- Easy to navigate
- Appealing themes and colors
Having a clearly defined intent for the website is primary in creating a good website; however, being certain to add the above listed items can only lead to a successful website with a good rate of returning visitors. Once you’ve built your site, then you can start focusing on website promotion to help it start getting traffic.