With so many companies sprawled throughout the world, you can stand out to your customers with Mad Mimi email marketing. When your existing fan base remembers that you exist you are much more likely to stay in business because they generate 167 percent of the revenue that new customers generate. In reality, they are the lifeblood of your business and should be treated as such. Here are some ways of doing business that have proven effective in attracting and marketing to old customers.
Offer Complementary Items
It is a great idea to upsell, and an even better idea to show your care for your customers by offering them complementary items that make sense. For example, one printer company did well upselling ink, but they realized that they retained their customers much better if they sent them ink cartridges on the house sometimes. Just a small gift of ink or paper really helped to keep their business. And they were even able to save money and the earth by refilling cartridges for free. People would send their old ones in to be refilled and there would be little cost to the factory and little cost to Mother earth because they recycled. Consider giving your buyers something that makes sense to keep them interested in your company.
Another great thing to do is to keep in touch with your buyers with things like Mad Mimi email marketing so that they remember you and keep you in the back of their minds. For example, many companies have an email list that they send promotions and guides to on a regular basis. You can accumulate emails by using social networking sites and in store promotions. Kids like typing in codes for prizes online, and this might be a good way to market to mothers indirectly. It has proven efficient in the cereal business.
Learn to use your new resources, like social networking sites. So many have turned to these because they generate profit like no other. You can reach the teenage, middle aged and young adult sectors quite well by using these tools. Even older people are getting involved. Just start with ads on the side with a short tag line and pretty picture, and soon, people will “like” the company. The beauty of this is that friends will see the “like” and your name will be spread throughout their friend network in no time. This is how things become viral on Facebook.
Mad Mimi email marketing is a source to use to take care of your marketing needs. By outsourcing your marketing, you can focus on quality production of goods. Show your fans why they buy your products and why they should continue to do so through these popular and effective means.