What began as a way of making people to socialize online has now turned into one of the best ways to interact with customers. Creating a presence on social media helps you interact with clients, and it helps you to gain more visibility in your industry. It is evident that if you have several of these accounts, managing them will take a lot of time. This can leave you with little or no time to concentrate on other important tasks. Here are some tools that will come in handy in managing your social media accounts:
- Hootsuite: Social media sites are designed in such a way that you have to keep opening interfaces and open several windows in order to send messages to your target audience. This can be time consuming. You could even spend up to half an hour on each site posting new messages and replying to comments made on your page. With this tool, you register a maximum of five sites and simultaneously send one message to all of them. All you need to do is select the profiles where you would like to post the message. You can also set the time and frequency. The posts will appear automatically.
- InboxQ: This application works with Twitter. It helps generate leads for your business. With the app, it becomes possible to find all clients and followers who have been asking how or where they can find a service or product similar to yours. Once you have installed it, you are only supposed to enter any keywords that are related to your line of business. The app then starts searching all Twitter forums for questions that are aligned to those keywords. Once you find these questions, your task is to answer them. That way, those prospects go on to become your followers and later convert to customers.
- Commun.it: This service works in a similar fashion as InboxQ. You can use it to increase sales. It helps Twitter users find you. The moment you have a list of people who are showing an interest in your business, you can get back to them with ease. The app also helps you further by categorizing your follows into segments or groups. For every user, the app allows you to interact with them 30 times.
- Topsy: Giving feedback to clients is of utmost importance in social media. Before making any decision whether to buy or not, clients conduct online research. If you have posted reviews that have a positive inclination, clients will be drawn to your business. The converse drives them away. This tool therefore helps you search for comments made about your business. From here you can take the necessary action like redeeming you image in case the comments are negative.
For more details on social media management, visit http://www.orangesoda.com. They can provide you with great social media marketing tips and tools to help you gain proper online exposure.