Developing your own mobile website is a great way to really help narrow your competition. It does not require a lot of work to build mobile sites as you can use a plug-in to help with creating a site for WordPress, but there are some things you should make sure you have intact. Here are some things you should do to make the mobile experience easier.
One of the first things you should figure out is the platform. If you are a WordPress user, you can easily download a template or plug-in to show a mobile site for your mobile users. If you don’t want to get behind and create a new template from scratch, this is certainly an option for you. On the other side of the coin, maybe you want a .net development company to help you create something a bit more cohesive or decorative. You can always go online and buy custom made themes and templates that match well for your site.
Be very conscience of the type of content on your page. Remember, most mobile users are looking for information. You can skip all of the crazy images or flash. In a lot of cases, that severely slows down the user experience. Create a more simplified version that ensures a speedily process as well good load times so you’ll have good bounce rate and conversion for products on your site. The less clutter you have on your page, the more success you’ll see on your site. Also, make sure content is absolutely readable from your search bar, links, etc. The screen space is very limited so utilize it in the best way possible.
Also, you want to do a test run to make sure it works properly. Sometimes, it does not fully convert over. This is very problematic especially with certain users who do not have a good connection with mobile browsing. Also, if you are running ads, they may not show up because your site is not fully optimized for mobile devices.
At the same time, give your users a choice between the mobile and full site. They may want to check out what your site has to offer in its entirety. Normally, these users will go back home and really take a look at all of the information not shown on the mobile version.
A mobile site definitely helps you to engage with your customers on-the-go. You’ll find this is a great way to build a new audience for your brand. However, it’s smart to have both a full and mobile version in place to give your prospects a two for one deal.